LATEST PINTEREST UPDATES & FEATURES TO GROW YOUR SMALL BUSINESS
Are you a small business owner, designer or maker?
Do you need help driving traffic to your online shop or blog, growing your online visibility and increasing sales? You’ll definitely want to take note of the latest updates and new features on Pinterest. We’re planning to revise this page on a regular basis to keep you posted, so make sure to sign up to our newsletter to get notified.
The latest Pinterest updates and features include:
- How to share your Pinterest boards
- How to claim your Instagram account on Pinterest
- How to create Collage Pins
How to create Collage Pins
MARCH 2024
On the Pinterest app ( iOS mobile devices only) there is an option to create ‘Collage Pins’. This is a newly added feature following the success of the Pinterest collage tool Shuffles. Collages are a great way to help you express ideas visually and see how things come together on Pinterest. As well as saving Pins to your boards, you can save just the objects you love as cutouts and put them together to create a collage.
We love them already! They feel like an interactive mood board with shoppable cutouts.
Examples of how you can use collages for your business:
- You can create mood boards with cutouts from your favourite Pins.
- You can add different products so your customers can see how they look together. Collages made with product Pins will be shoppable.
- Collages are great for gift guides, product collections and seasonal inspiration.
- You can cut out images from your camera roll and combine them with other cutouts to create something new.
Good to know: On your Pinterest app each cutout is linked to a product or webpage. On your desktop each cutout is linked to the actual Pin.
For a step by step guide on how to create Collage Pins visit this Pinterest help page.
Here is an example of a Collage Pin we created for Curly Carrot:
Here is an example of a Collage Pin for outfit ideas by a sustainable fashion brand:
Here is an example of a Collage Pin for outdoor dining essentials by a sustainable home decor and gift brand:
How to share your Pinterest boards
JUNE 2024
Pinterest has just released a new way of sharing your Pinterest content to your social media platforms and beyond. You can now easily download video clips of your individual Pinterest boards and share them to your Instagram stories or other platforms.
We love this new board sharing feature! It brings your Pinterest boards to life by creating captivating visual montages or photos from your Pins within your board. Sharing your boards helps reaching a larger audience and increasing engagement.
There are two ways to showcase your board content. Either by using the ‘Add to story’ feature on Instagram, or by downloading the board video to your camera roll so you can share to your platform of choice.
Pinterest board clips are great for Video Pins which allows you to add music and tag products.
How to access the board sharing feature:
- Visit the board you would like to share.
- Tap the share icon on the top right on your mobile app (the board must be public).
- A video will auto-generate.
- To share this video on IG stories: Click on the ‘Add to story’ button (Instagram should automatically open). Don’t forget to copy your board URL, so you can add it to your stories!
- There is an optional ‘Edit’ icon where you can choose from different video templates or edit your Pin selection. We love it!
- Or click on ‘Download’ the video to share anywhere.
For more info check out the Pinterest help page.
How to claim your Instagram account on Pinterest
APRIL 2024
Did you know that you can now claim your Instagram account on Pinterest? This is a new Pinterest feature.
Once activated you can easily link your Instagram account to Pinterest which has following benefits:
- If anyone shares your Instagram content on Pinterest, it will be attributed to you. A link to your Pinterest profile and a follow button will appear alongside any Pins with your content.
- You will get to track the performance of all Pins featuring your content. You can see data and analytics, for example Pin Engagements, Outbound Clicks and Saves.
- You can cross-post instantly from Instagram to Pinterest. When you set up auto-publishing, your future Instagram posts will be turned into Pins automatically.
For a step by step guide on how to claim your Instagram account read our blog post ‘How to use Pinterest & Instagram together to market your creative small business’.
SAVE FOR LATER
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” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”
“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”
“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”
“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”
“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”
“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”
Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.
“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”
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