Why Pinterest Works? Your Questions Answered
Take a look why your small business or indie brand needs to include Pinterest in its marketing strategy.
WHY PINTEREST?
It’s a visual search and discovery platform that gives people their next big idea. Pinterest is a one-stop shop for inspiration, new products and new possibilities.
Did you know? Pinterest has 518m monthly active users around the world. Each month they’re looking for ideas to help them plan, visualise and create a life they love.
Over 97% of searches on Pinterest are unbranded. As a result a small independent brand has just as much potential to reach a new audience as huge well-known brands.
Your Pins will go on forever and will continue to drive traffic to your website long after you’ve saved them to your account. Invest time and Pinterest will pay off long-term -> All Pins are evergreen.
Did you know? Google favours Pinterest and often puts Pinterest at the top of search results. And because every Pin contains an outbound link it generates traffic to your website.
THE BENEFITS OF PINTEREST MARKETING
Pinterest is a powerful marketing tool and if used strategically you will be able to:
- Reach your perfect customer
- Drive traffic to your website or online shop
- Grow your online visibility and brand awareness
- Grow your email list
- And most importantly increase your sales
The pressure is off with Pinterest. You don’t need lots of followers, likes or comments to get results. There is a lot of noise out there and it’s hard for a small business to stand out and be heard. Pinterest is the antidote. It offers a purposeful and soulful alternative way to market your business. It cuts through all the noise and slowly but surely helps your business to grow while you spend your time creating and running your business.
YOUR QUESTIONS ANSWERED
I’m too busy for another social media account! How much time would I need to spend on Pinterest?
Is Pinterest the right place to showcase my products or services?
Will people actually buy my product or service from Pinterest?
- Pinterest has 454 million monthly active users around the world—and they’re growing fast.
- 16.7 million monthly unique visitors in the UK.
- Pinterest reaches almost 1 in 3 household main shoppers in the UK.
- Almost 2 in 3 UK Pinners say Pinterest helped them decide on what products to purchase.
- 85% of weekly Pinners have bought something because of Pins from brands.
- 97% of the top searches on Pinterest are non-branded. That means that people come looking for something in particular but not a brand in particular—yet.
- Nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase.
GOOD TO KNOW -> If you’re a business selling your products online you can now join the Verified Merchant Programme on Pinterest. It helps people discover and buy from vetted brands. As a verified merchant, your Pins may appear organically to people who are searching for products and shopping on Pinterest.
Do I need a blog?
I don’t have enough content and images to pin?
MORE PINTEREST TIPS & HELP
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What Our Clients Say
“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”
” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”
“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”
“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”
“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”
“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”
“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”
Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.
“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”
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